In the article Liberal Bloggers Boo Hillary Clinton at DailyKos Convention, were able to read of the new strategy some Democrats are using in hopes of getting elected. Democrats are reaching out to the internet community by hosting debates with questions fielded from online bloggers. The article discusses how the internet has helped to create new media outlets and given voters the power to express their opinions or disseminate information in a global forum. Rather than politicians marketing a product, these Democrats are trying to convince voters of their "Excellent Policies", or not so excellent.
It appears that these bloggers are rather intelligent people. The article discusses that Clinton is viewed skeptically by the blogging community, mainly for her history of hawkish views on Iraq.
If you would like to view a rather entertaining video on Hillary Clinton, check out this"Apple Commercial." Disclosure: This video is not intended to show support for Obama, but rather for entertainment purposes only! It's just another channel for e-marketing!
Sunday, August 5, 2007
Tuesday, July 31, 2007
Digg Doesn't Dig Google
With a lot of the recent e-marketingclass discussion surrounding the consequences of advertisements being placed on web sites such as MySpace and FaceBook, I found the following article to be rather interesting and appropriate.
The article discusses the recent deal struck between Microsoft and Digg. Digg, a relative newcomer to the online market is one of the fastest growing web sites. The two companies both hope to benefit from the deal. According to Kimberly Hill of Ecommerce Times, “Microsoft now stands to be a major player in the online advertising space as the company struck a deal with Web content aggregator Digg to be its exclusive provider of display and contextual advertising. The plan is to bring integrated programs to Digg’s users and advertisers.”
So what does this mean exactly? Very simply, Digg will be able to focus less on advertising infrastructure and more on innovation. Furthermore, Microsoft is getting a chance to become a serious player in the online advertising space. Rob Enderle summed it up nicely by stating, “These two companies are playing Monopoly using the world as a board, and Microsoft is the old master that has been getting its butt kicked by Google, the new player.”
So what does this deal mean for consumers and marketers? First, some marketers do not believe that consumers will even notice the changes on Digg, at least in the short term. With Digg, user-generated content is the sites strong point. Users of Digg are able to look at articles and than rate and rank them on the Web. According to Hill, “News publishers, bloggers and even corporate public relations teams are fair game for readers who either like or don’t like what they see.” By teaming up with Microsoft, Digg is hoping that the consumer will appreciate a more sophisticated approach to online advertising rather than advertising that offers no value. In hopes of this, the two companies are working together on future technology and advertising initiatives in addition to Microsoft running Digg’s current advertisements.
Here is where the battle between Google and Microsoft heats up. There is an increasing effort for marketers to improve on targeting and segmenting their audiences in order to provide content relevant advertisements. With Google's recent purchase of DoubleClick, it appears that they are committed to becoming a dominant player in display advertising. However, Google does not have the relationships required to make that happen. Through the purchase of DoubleClick, they believe that this can happen. It may also be important to point out that Google also owns YouTube. Microsoft has realized that Google is heading in the direction of online advertising and that if they are successful, they will own the revenue that comes with it.
I believe that the deal between Microsoft and Digg was a move designed to respond to Google's strategy. However, Microsoft was one of the companies complaining about anti-trust issues related to Google and DoubleClick. With this new deal in place, it may only help Google.The plan between Digg and Microsoft is to bring integrated programs to Digg’s users and advertisers. This is going to allow consumers to receive ads that they are interested in seeing. One of the problems facing MySpace is that it has become cluttered with advertisements that have no value to the user. Digg is attempting to target their advertisements so that the users do not defect or view Digg as selling out. Digg has been attempting to position itself as an online community, however, if it becomes cluttered with display ads they risk losing those members of their community. Through this new deal, Digg will be able to keep intact the “Digg Community” without it becoming cluttered with ads. In return, Microsoft will benefit by becoming a bigger player in online advertising. Advertisers will benefit by having the opportunity to target specific consumers with content specific ads.
The article discusses the recent deal struck between Microsoft and Digg. Digg, a relative newcomer to the online market is one of the fastest growing web sites. The two companies both hope to benefit from the deal. According to Kimberly Hill of Ecommerce Times, “Microsoft now stands to be a major player in the online advertising space as the company struck a deal with Web content aggregator Digg to be its exclusive provider of display and contextual advertising. The plan is to bring integrated programs to Digg’s users and advertisers.”
So what does this mean exactly? Very simply, Digg will be able to focus less on advertising infrastructure and more on innovation. Furthermore, Microsoft is getting a chance to become a serious player in the online advertising space. Rob Enderle summed it up nicely by stating, “These two companies are playing Monopoly using the world as a board, and Microsoft is the old master that has been getting its butt kicked by Google, the new player.”
So what does this deal mean for consumers and marketers? First, some marketers do not believe that consumers will even notice the changes on Digg, at least in the short term. With Digg, user-generated content is the sites strong point. Users of Digg are able to look at articles and than rate and rank them on the Web. According to Hill, “News publishers, bloggers and even corporate public relations teams are fair game for readers who either like or don’t like what they see.” By teaming up with Microsoft, Digg is hoping that the consumer will appreciate a more sophisticated approach to online advertising rather than advertising that offers no value. In hopes of this, the two companies are working together on future technology and advertising initiatives in addition to Microsoft running Digg’s current advertisements.
Here is where the battle between Google and Microsoft heats up. There is an increasing effort for marketers to improve on targeting and segmenting their audiences in order to provide content relevant advertisements. With Google's recent purchase of DoubleClick, it appears that they are committed to becoming a dominant player in display advertising. However, Google does not have the relationships required to make that happen. Through the purchase of DoubleClick, they believe that this can happen. It may also be important to point out that Google also owns YouTube. Microsoft has realized that Google is heading in the direction of online advertising and that if they are successful, they will own the revenue that comes with it.
I believe that the deal between Microsoft and Digg was a move designed to respond to Google's strategy. However, Microsoft was one of the companies complaining about anti-trust issues related to Google and DoubleClick. With this new deal in place, it may only help Google.The plan between Digg and Microsoft is to bring integrated programs to Digg’s users and advertisers. This is going to allow consumers to receive ads that they are interested in seeing. One of the problems facing MySpace is that it has become cluttered with advertisements that have no value to the user. Digg is attempting to target their advertisements so that the users do not defect or view Digg as selling out. Digg has been attempting to position itself as an online community, however, if it becomes cluttered with display ads they risk losing those members of their community. Through this new deal, Digg will be able to keep intact the “Digg Community” without it becoming cluttered with ads. In return, Microsoft will benefit by becoming a bigger player in online advertising. Advertisers will benefit by having the opportunity to target specific consumers with content specific ads.
Monday, July 30, 2007
Google Working to Reduce Click Fraud
Here is an article discussing the layers of fraud detection aimed at filtering click fraud.
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